Download MBA Global Marketing Management pdf Notes. Here You can Check the Download Links to MBA 4th Sem Study Materials & Books. From the following MBA Global Marketing Management Notes, you can get the complete Study Material in Single Download Link. All the students who are doing MBA, the following notes will help fast understanding of the fundamentals of Global Marketing Management (MBA గ్లోబల్ మార్కెటింగ్ మేనేజ్మెంట్). The core courses in an MBA program cover various areas of business such as accounting, finance, marketing, human resources, operations, and statistics, etc.
Also, Read The Following Links:
- MBA Service Marketing Notes pdf – Download MBA 4th Sem Study Materials & Books
- Advertising and Sales Promotion pdf for MBA – Download MBA 4th Sem Study Materials & Books
- Customer Relationship Management Notes MBA pdf – Download MBA 4th Sem Study Materials & Books
Content in this Article
MBA Global Marketing Management pdf Notes
Importance of global marketing: This course is designed to provide knowledge of marketing management in the international scenario, and To enable the student to appreciate the nuances of the international marketing environment and develop marketing strategies for the dynamic international markets. Global marketing is “Marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities, and opportunities in order to meet global objectives”.
|marketing management pdf Ebook free download|
|marketing management Text Book|
|global marketing ppt|
|marketing management question paper for mba|
|arketing Management lecture notes|
Suggested Books for MBA arketing Management
- Daniels, Raderbaugh & Sulliva, GLOBALIZATION, AND BUSINESS, Prentice-Hall India,
- Kiefer Lee & Steve Carter, GLOBAL MARKETING MANAGEMENT, OU Press, 2009
- Masaaki & Helsen, GLOBAL MARKETING MANAGEMENT, John Willey & sons Inc, 2004
- Micheal R.Czinkota and IIkka A.Ronkainen, GLOBAL MARKETING, CENGAGE Learning, 2007
- Philip R.Cateora and John L.Graham, INTERNATIONAL MARKETING, Irwin McGraw-HilL
- R. Srinivasan, INTERNATIONAL MARKETING, Prentice-Hall India Pvt. Ltd, New Delhi, 2008
- Terpstra & Sarathy, INTERNATIONAL MARKETING, Thomson Press002
MBA arketing Management Syllabus- 4th Semester
Unit – I
The international marketing environment – Political and legal systems – Multilateral and Geographical Groupings – Culture and Business Customs – Economic and Financial dimensions.
Unit – II
Understanding the global consumer market – Scope and challenges of international marketing – Assessing international market opportunities – Marketing Research.
Unit – III
International marketing management – Planning and organization – Market entry strategies – Export, joint ventures, and direct investments.
Unit – IV
Global product management – standardization vs. differentiation – Product planning and development – Marketing industrial products and services globally – Pricing for international markets.
Unit – V
Global logistics management – International distribution systems – Global advertising and promotional strategies – Sales management – Developing marketing strategies and programs for international markets.
MBA arketing Management Review Questions
- Explain the criteria for selection of channel members in international markets
- There is a recent trend that Indian firms are becoming multinationals. Indicate possible changes in strategic marketing behavior they should follow for smooth sailing in the global market.
- A medium-sized Indian beauty products firm is facing international competition for the first time as its government opens up its national market to foreign competitors and What are its competitive options?
- What are the reasons for the highly positive response to the first batch of products?
- What was the reason for the very poor response for the second batch of the product?
- Why Mr. Pratap failed in this project?
- Define services. What are the characteristics of services?
- Examine the factors influencing the decisions for having a standardized vis-à-vis customized advertisement with suitable examples. Which one would you prefer and why?
- What are the factors influencing globalization of services?
- What are the challenges in the global market?
- Explain the process of marketing communication in an international context.
- What are the factors influencing the success of a global service firm?
- What aspects of the marketing environment in Russia made it difficult to open Gold’s Gym?
- Distinguish between indirect and direct marketing channels in the international market.
- What is the basic marketing strategy of Gold’s Gym?
- In what ways is a relationship perspective important to the success of Gold’s Gym?
- What do future marketing environment trends you think represent opportunities or threats to the success of Gold’s Gym?
Buy MBA arketing Management books Online at Amazon.in
- N. Tejmani Singh
- Raj Publishing House
- Kiefer Lee, Steve Carter
- Oxford University Press
- Paperback: 565 pages
Warning: sizeof(): Parameter must be an array or an object that implements Countable in /srv/users/marvelserver/apps/examupdates2019/public/wp-content/plugins/aawp/includes/aawp/class.aawp-functions.php on line 1151
- Binding : paperback
- Language : English
- Publication Date : 2011-01-03
- Authors : Prof.S. Rajagopalan
- Philip Kotler / Kevin Keller
- Pearson Education - Business
- Philip Kotler, Gary Armstrong
- Edition no. 16 (04/02/2015)
- Paperback: 736 pages
- Masaaki Kotabe, Kristiaan Helsen
- Edition no. Fifth (01/01/1970)
- Paperback: 744 pages
- Motilal Books UK
- Keegan / Bhargava
- Pearson Education
- Edition no. Seventh (01/01/1970)
- Paperback: 700 pages
- Prentice Hall Of India
- Paperback: 648 pages
- Pearson Higher Education
- Philip Kotler, Kevin Lane Keller
- Edition no. 15 (04/30/2015)
- Paperback: 832 pages
- Carter Lee
- Oxford University Press
- Edition no. Third (06/05/2012)
- Paperback: 608 pages
- Warren J. Keegan
- Pearson Education
- Edition no. Eighth (03/29/2017)
- Paperback: 560 pages
- GALGOTIA PUB PVT LTD
We have Provided the MBA Global Marketing Management pdf Notes- Download MBA 4th Sem Study Materials & Books. Any University student can download given MBAarketing Management Notes and Study material or you can buy MBA 4th sem arketing Management Books at Amazon also. Share this article with other Students of MBA who are searching for MBA 4th Sem Notes & Books. For more information about the MBA arketing Management Notes, visit our website and you can clarify your doubts via comment box.